Studio Ethica is led by Dania Istaitie — founder of ACTIVEIST, former luxury buyer at Ounass (Al Tayer Group), and an experienced Amazon e-commerce operator. She helps emerging fashion brands refine pricing, build ethical supply chains, and scale into the GCC market.
Building brands that matter, with purpose, responsibility, and impact.
Where It All Began
ACTIVEIST was born from my passion for sustainable fashion and the ambition to build a brand that is both ethical and commercially strong. Along the journey, I experienced firsthand the challenges of sourcing responsible manufacturers, navigating production complexities, and entering new markets.
From Experience to Expertise
With experience spanning luxury retail at Ounass (Al Tayer Group) and operating brands across e-commerce platforms including Amazon, I’ve combined hands-on industry knowledge with a deep commitment to responsible fashion.
Studio Ethica was created to help emerging brands navigate the same challenges I experienced firsthand from sourcing ethical manufacturers to preparing for retail and entering new markets like the UAE.
Today, we support brands with the insights, strategy, and trusted networks needed to build responsible supply chains, refine pricing and positioning, and scale with confidence across the GCC.